Now that you know what blogs are and have started reading them, you’ll notice some com- mon elements. Let’s take a quick look at eight of the most common elements of a blog:
1. Title and Tag line
The more obvious your blog’s title, the more quickly readers can figure out your blog’s topic. Sure, a clever title is nice, but if you want to get the right kind of tar-geted traffic to your blog, be obvious. I’d rather see a great blog with a boring, obvious title (and fantastic content) than a clever title that no one can figure out. Also know that you don’t have to have the word “blog” in the title of your blog. Include a tag line under the title to help add a little more clarity and focus to the topic of your blog. When you make your blog available to search engines, remember that your title and tag line should reflect important key words. What terms, queries, and solutions might your customers be looking for that relate to your products and services?
A blog’s entries are called posts. Typically, the most recent posts are displayed on the front page, in re- verse chronological order. As new posts are added, the older ones roll off the front page into the archives. Posts can consist of quick write-ups of helpful links you’ve found online, opinion pieces, long essays, short thoughts—anything goes. There’s no wrong way to write a post, except to be sterile and boring. If I want to be boring, I can go write a press release! Continue reading