The concept of Web 2.0 emerged to enhance and rescue the original World Wide Web (Web 1.0) from the ashes of the dot-com crash that took place in the early part of the new millennium (O’Reilly, 2005). The Web 2.0 model transformed the way information is presented on the Web, and exponentially enhanced the level of user interactivity provided by web sites. One of the most important aspects of the Web 2.0 concept is that users are not just passive consumers of information, but also active content creators. The content on a Web 2.0 based website is therefore highly audio visual, with much faster response time than that on the earlier versions available on the Web 1.0 systems The Web 2.0 concept has been developed to create a variety of web system. The most widely used Web 2.0 systems include: blogs (web-logs), wikis, podcasts and social networks. These are briefly describe in the following, with some relevant tourism examples (Kolbitsch & Maurer, 2006):
• allow user to publish their own content as they would in a personal journal. However, on a Blog they can add images and connect these with hyperlinks to other entries on their Blog or to items on other web pages. Many Blogging web sites are available where the user can setup the Blog with relative ease. The Blog site is managed by the professional organization owning the same; the users just provide content us predefined methodology. A sequence
Blog: Web logs (Blogs) are websites thatingof Blogs on a given topic is listed chronologically,often listed first. Many travel and tourismrelated•Wiki: Wikis are also websites, but with aim•Podcast: A podcast allows digital recordingfiles from a website. The Lonely Planetwebsite (http://www.lonelyplanet.com/•Social Network: These websites aim to develop
where the newest posting is most
websites (such as http://www.itourism.
com/) now provide the opportunity to
create tourism related blogs.
of creating collective knowledge. These
websites allow most users to add content,
as well as edit or supplement existing content.
Wikipedia is the most well known
such web site, and it contains over two million
articles in English (http://en.wikipedia.
org). Wiki systems create a web environment
that enhances collaboration between
contributors to provide reliable information
in any domain. In the travel domain,
Wikitravel (http://wikitravel.org) is a wiki
that aims to provide a reliable worldwide
and distribution of audio and video
travelstories/podcast) offers many podcasts
that describe tourism locations, activities
and their special features.
web communities or social networks
using web technologies. Their strength is
in providing the ability to build relationships
with people from around the globe.