A nice book which covers in-depth the design of a typical web survey.
Imagine a book on this topic, you can’t, I bet!
But you can download one right here!!
The book is in PDF format.
Designing Effective Web Surveys
based on empirical evidence and grounded in scientific research and theory. It is
designed to guide survey practitioners in the art and science of developing and
deploying successful Web surveys. It is not intended as a “cookbook”; rather it is
meant to get the reader to think about why we need to pay attention to design.
It is intended for academic, government, and market researchers who design and
conduct Web surveys.